Technical SEO · 6 min read
What Is Schema Markup and Why Your Site Needs It
Schema markup helps Google and AI search understand your content — unlocking rich results and AI Overviews. Here's what to add and why.
Structured data, explained
Schema markup is code that labels your content so search engines understand entities — your business, services, FAQs, products and reviews.
It's the difference between Google guessing and Google knowing.
The schema types that matter
For most businesses: Organization, LocalBusiness, Service, FAQPage, Breadcrumb and Review. E-commerce adds Product. Blogs add Article.
Each unlocks specific rich results and improves eligibility for AI Overviews.
Why it matters for AI search
AI systems like Google AI Overviews and ChatGPT rely heavily on clear entity signals. Schema makes your business machine-readable and quotable.